Some sights around town that made me smile:
Buddy and his owner have a stand at Trockener Steg (actually, it’s a sign and a dog house/tent for Buddy), where people can pose and purchase a shot. He was very popular!
Skis pop up everywhere in Zermatt.
Hiking is huge in many parts of Europe, especially Zermatt. I love that there are always helpful signs with hikers in mind.